DISCOCO is an indulgent vegan chocolate brand founded by a now clean-living ex DJ.
The concept behind the brand identity is one of ‘new hedonism’, appealing to those who have swapped the after-party for dinner-party yet remain passionate about music and club culture.
Eye-catching illustrations were developed for the packaging that embody a sense of calm euphoria. Each product has its own distinct personality and a curated playlist created by the passionate founder.
PACKAGING | ILLUSTRATION | BRAND
This was a student brief