DISCOCO is an indulgent vegan chocolate brand founded by a now clean-living ex DJ.
The concept behind the brand identity is one of ‘new hedonism’, appealing to those who have swapped the after-party for dinner-party yet remain passionate about music and club culture.
Eye-catching illustrations were developed for the packaging that embody a sense of calm euphoria. Each product has its own distinct personality and a curated playlist created by the passionate founder.
PACKAGING | ILLUSTRATION | BRAND
![](https://cdn.myportfolio.com/68d5b52c-3af9-4cda-ba1c-e5e0a5b9e4ef/a652d7c4-5cc6-4d22-9d20-35fe2e7d4fed_rw_3840.jpg?h=3ba3b03ec92a34f0c572fc77a05ca65c)
![](https://cdn.myportfolio.com/68d5b52c-3af9-4cda-ba1c-e5e0a5b9e4ef/d8855bec-1ec5-4f54-8026-d9a84a312070_rw_3840.jpg?h=84e11f8780bf29cccf7e97e5d9849acf)
![](https://cdn.myportfolio.com/68d5b52c-3af9-4cda-ba1c-e5e0a5b9e4ef/031f301d-98bd-4330-8bbf-84d5a5c2f9f8_rw_3840.jpg?h=9e7e0fac1cd699e65bfff14465f590f4)
![](https://cdn.myportfolio.com/68d5b52c-3af9-4cda-ba1c-e5e0a5b9e4ef/f5e5d062-8f5a-4041-b58f-abb32d6a913a_rw_3840.jpg?h=ac548a261df8cee2f60aa8deb8b4be37)
![](https://cdn.myportfolio.com/68d5b52c-3af9-4cda-ba1c-e5e0a5b9e4ef/27726f59-fd8b-487c-afff-bde5f011d834_rw_3840.jpg?h=4cacada3b3af7f2d3bcad00396c4afec)
![](https://cdn.myportfolio.com/68d5b52c-3af9-4cda-ba1c-e5e0a5b9e4ef/bfc7f54c-2d7d-4020-991c-6c9b42378968_rw_3840.jpg?h=94241981b0e56c070b0b338e001736bc)
This was a student brief