A monumental luxury hotel complex close to Athens required a full brand identity that would appeal to the ultra wealthy, celebrities and art lovers. The target audience is accustomed to generous hospitality and the name ZEENYA is derived from the ancient Greek core value of hospitality.
The concept, ‘shaping the future’ is inspired by Eero Saarinen - the innovative architect who designed the original site where the hotel now stands. The realisation of this future is a bright, generous and curvilinear brand and custom wordmark.

This was a student brief

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